Based on a combination of strength and expertise, we can now offer you market research specially tailored to all aspects of sport sponsorship!
In collaboration with Dr. Dieter Scharitzer* of the Vienna University and TQS, we perform high-quality analyses of the name recognition, image and perception of sponsors, clubs, associations and divisions:
A single time, or at regular intervals, we carry out measurements and monitoring for the presentation of comparisons and developments:
in relevant target groups (sports aficionados, fans…), through exclusive individual studies, involvement in a multi-client study or on-site surveys, depending on the study approach and customer requirements.
*Dr. Dieter Scharitzer is Assistant Professor and Lecturer at the Institute of Marketing Management at the Vienna University.