Market research

Based on a combination of strength and expertise, we can now offer you market research specially tailored to all aspects of sport sponsorship!


In collaboration with Dr. Dieter Scharitzer* of the Vienna University and TQS, we perform high-quality analyses of the name recognition, image and perception of sponsors, clubs, associations and divisions:

A single time, or at regular intervals, we carry out measurements and monitoring for the presentation of comparisons and developments:

  • Image and name recognition of clubs, associations and divisions
  • Image, name recognition, goodwill, acceptance and recall of sponsors and sponsoring activities, from division and name sponsorship to individual sponsorship

in relevant target groups (sports aficionados, fans…), through exclusive individual studies, involvement in a multi-client study or on-site surveys, depending on the study approach and customer requirements.

*Dr. Dieter Scharitzer is Assistant Professor and Lecturer at the Institute of Marketing Management at the Vienna University.

United Synergies